The brief for this job was to create branding that was classic, yet friendly, for this South Freo neighbourhood wine bar. Madalena’s Bar is styled on the boteco’s of Sao Paulo, Barcelona and Rome, serving natural/low-intervention wines, craft beer and sustainable seafood.

The window sign writing really makes this branding come to life, being lovingly painted by Bruno Booth and myself.

Part of the 2021 Fremantle Biennale contemporary art festival

A six week project where I facilitated and ran creative workshops with the Beconsfield Primary School year 4 classes, resulting in a collaboratively designed set of boat sails and outdoor exhibition at the river.

It was fun to be back in primary school after 20 odd years, and to work with these students – the breadth of their creative thinking was so impressive. I came up with some pretty strange activities, and they tackled them all with gusto! We created ink & oil pastel patterns inspired by the Waakal, as we were lucky to have Sandra Harben come in one week to share the Noongar significance of the Bilya (Swan River). Another week local historian Michelle Morrison came and showed us old photos of how the river was used in post-colonial times. This led us to get out the paper and scissors and make collages of the bunky hand-built old Fremantle bridge, where people would often gather to watch rowing races. We also created flags that represented reflected us an individuals, I got these printed onto fabric and sewn into flags.

The artwork for the sails was lovingly cut out by hand and applied using a sticky-back polyester. No small feat!

I’m so humbled to have been a part of a program that positions students as culture producers, celebrating their standing as creative and engaged citizens by inviting them to exhibit in such a fantastic arts festival.

Project co-ordinator & mastermind: Emma Hewitt
Thanks to the school’s art teacher Veronica Wood and principal Kirsten Dicker
Top 3 photos by Duncan Wright

A fun branding job for Do a Dinner Pty. Ltd. – the company behind North Street Store, Little Loaf, Peoples and Big Loaf Factory Bakery. Lachie and Craig were after a strong 80s corporate feel for this brand, we added a touch of luxe added with gold foil business cards.

This project came about during my internship at The Little Press, a small screenprint and letterpress studio in Perth. The owner Emily saw the need for an informative poster that illustrated and defined the tools that are used when letterpress printing. This was to help participants of her workshops learn these terms and to continue the traditional letterpress language.

I researched the names and uses of the different letterpress tools that were in the studio and illustrated them, breaking them down into simple shapes and forms. I decided the poster was going to be most useful as a quick reference, so I made the tool illustrations and terms the focus, with the descriptions at the bottom. Separating the design into two colours I screenprinted it at the studio. Having spent a lot of time and energy on the design process I found it very rewarding to handprint the poster, watching it come to life and appreciating the overprinting of the vibrant colours.

Check out The Little Press and some of their amazing work here.

A screenprinted information poster depicting the different tools that are used when letterpress printing.

A collaborative public art project with Bruno Booth for the developer Cedar Woods. The project consisted of 3 groups of sculptures, standing 2.2m tall, that were installed throughout the park in a new housing development in Baldivis called Millars Landing.

Fabricated out of aluminum, the sculptures are laser cut with a design that resolves into a cohesive image when viewed from a certain angle. The sides of the sculptures are open, allowing them to blend into the landscape when seen in profile.

During this project Bruno and I
• successfully managed a $25,000 budget;
• produced a detailed timeline describing all stages of the project and responsible parties;
• worked collaboratively with Cedar Woods (client); Creating Communities (community consultant); PLAN E (Landscape Architects); and the new Millars Landing residents;
• worked with an architect and structural engineer to have the plans approved by the City of Rockingham;
• built relationships with and engaged the services of a metal fabricator; industrial laser cutter and powder coater;
• undertaken research into the history of the site and the Millars Timber and Trading Co.;
• ran a community engagement workshop with the new residents at Millars Landing to determine the imagery of the artworks;
• presented detailed concepts, including Photoshop renders and maquettes, to stakeholders; and
• conducted a number of site visits.

I worked closely with the owners in developing the branding for Cottesloe’s North Street Store. The design was influenced by the original 1940’s signage that was uncovered on the awning during renovations. Working with Bruno Booth, we transformed the shop’s exterior with several coats of white paint, a strip of pale blue along the brick work and bold hand painted signage using traditional signwriting techniques. The store branding was also applied to clothing, packaging, menu and social media graphics.

Branding, exterior shop design, sign writing, packaging and stationery for a bakery and take-away food shop.

This design takes inspiration from vintage flour bags, using a hand-drawn bold serif, set in a contained circle shape. It was screenprinted expertly by Blue Print in single colour as part of Plastic Free July.

Design and Print Production for a run of locally screenprinted Greens WA Calico Bags.

An art catalogue for Teelah George's exhibition at Orexart in Auckland. Adobe Garamond was chosen for the cover's heading and artist statement, reflecting the oral history that the body of work is inspired by.  The beautiful photographs of the artworks are taken by Bo Wong.

A booklet and business card design for Sunday Weaves, run by Phoebe Phillips in Fremantle. The booklet is used in Phoebe's workshops to show participants the step-by-step process of creating a hand woven wall hanging. Illustrating the more complicated joins, I made the booklet simple and easy to follow.

An A5 8-page saddle-stitched booklet and business cards; printed on 100% recycled stock.

This catalogue showcases Trevor Richards recent art works from 2012-2016, including paintings, lighting installations and public works. It was produced in time for the Artist's solo show at Turner Gallery, running from the 22nd January to 25th February 2017.

A 40 page saddle-stitched art catalogue.

Combining my love for cooking with design I created a cookbook with 14 recipes that use Middle-Eastern flavours. During the process of producing the book I received a lot of interest from family and friends. This sparked a successful crowd funding campaign, supported by people inside and outside of my network, allowing me to print and sell 150 copies.

Recipes, writing, photography and design for a self-published cookbook.

Being a creative industries and graduate event I thought it would be nice to have something fun and a little loose for the Shine exhibition promotion. The idea behind the grid illustration it is that all creative projects, whether they stem from fashion, jewelry or interior design, begin with thumbnail roughs. The illustration also represents the scope of creative interpretation, as apparent by the different views of the letterforms.

Poster, invite and catalogue for an exhibition at Central Gallery.

I was tasked with designing and producing the Clean Slate Graduate's catalogue, working with a $5000 budget. I kept the design simple with minimal colour, ensuring the Graduate's work would be center stage. The covers were 700gsm black card with the Clean Slate logo in black foil, a touch of minimal elegance. White spiral binding was used to contrast with the black covers; allow for flat spreads and optimal viability; and give the catalogue a practical text book feel.

Project management and design of a 68-page catalogue showing the work of the 25 Advanced Diploma of Graphic Design Graduates from the North Metrolopolitian Tafe.

A fun catalogue for Bruno Booth’s exhibition Pull Cord for Assistance.

Being thrifty, the print file for this 24-page catalogue fitted on one double sided A3, and the booklets were lovingly imposed, printed, trimmed, folded and saddle stitched by Bruno and I, all ready one hour before the opening!